Monday, April 27, 2015

vishu boxoffice

  
       Really happy to see that malayalam film industry is back in track after the dry  first quarter of 2015.Only 3 malayalam films released before vishu season could able to get even what the producer invested.But vishu releases changed this crisis by providing 3 hits in a season
       Oru vadakkan selfie leading the race with collecting 14.5cr gross in 28 days.Collection is super  considering the competion it faced  from big m's and what the vishu releases collected last year.Film opened huge collecting around 6cr in the first week itself and is able to sustain the collection in the second week also even after the release of janaprinayakan's maryadharaman. But collection dropped little bit after the release of bhasker.Even in the fifth week film is getting average occupancy in most of the centers.
      Ennum  eppozhum united  much awaited combo lal-manju after a long time, thanks to sathyan anthikad,and some how  impressed the audience  with the movie.Movie got a decent opening in all the centers with average occupancy of  60-80% followed by a strong weekend with housefull shows all over.With tight competion from selfie it is able to collect aroun 4cr in the first week and able to maintain the collection in the second week as well.With the release of bhasker which was followed by ok kanmani collection dropped  but still managed to collect around 10cr from 28 days.
     Bhasker the rascal  came as a normal family movie with some entertaining elements but turned out to be a rascal at kerala boxoffice.Film released with average to below average reports but that didnt affect its boxoffice status. With the advantage of release on a vishu day movie was able to collect around  1.4cr in the opening day itself highest opening for a movie this year.Extend weekend helped the movie to enjoy housefull shows even in small centers and collect around 5.3cr in 5 days which is unbelievable considering the megastar's current boxoffice power.Movie earned  around 9.2cr in 12 days.
     Ok kanmani which was released in around 60 centers lived upto the expectation among youth.The film showed above average occupancy in multies and major cities collected around 2.25cr in 7 days
    Ivan maryadharaman released  before easter vanished without giving any traces.Only disaster movie among the vishu releases this year


BOX OFFICE STATUS (vishu 2015)

1) Oru vadakan selfie-  may end up as  a blockbuster
2)  Bhasker the rascal-may end up as  a superhit
3) Ennum eppozhum- hit
4) ok kanmani- average
5) Ivan maryadha raman-disaster

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